In an effort to cut through the clutter of site sprawl, and make surfing the web a more fun and efficient experience for consumers, the ScRawL was launched on Wednesday, October 30th. Mirroring an experience a consumer has when flipping to a television channel, the ScRawL is fast, simple and easily comprehensible the moment a surfer arrives at the site.
Located at http://www.thescrawl.com, the content will take a
humorous vein by delving into culture and daily living without ever
talking about technology, cyberspace or politics.
"It seems like every so-called 'hip' site on the web is nothing but a
morass of clickable images that give the user no indication about
what they are about to click on," said Brian King, publisher of the
ScRawL. "It can be a slow, intimidating, and incomprehensible
experience to surf the web these days. It's what I like to call
'design victim's anxiety,' the feeling that you'll never get
through, nor understand, what a site is about. It's confusing, and
therefore you don't go back."
When a user surfs over to the ScRawL, they will be greeted with a
600-700 word essay that doesn't require linking to read. The essay
is on the first page, right below the logo. ScRawL works under the
philosophy that the web is merely a distribution medium, in this
case replacing ink and paper, and that technology within a site is
secondary to the content. In light of this, the ScRawL has minimum
links to outside resources.
"The goal is to get in, have a few laughs, and get out," said King.
"We don't want people rolling around the site like a rock in a can."
The emphasis on simplicity came about after discussions with over 50 consumers who have used the web recently. All reported that it took too long to download a site's graphics, and then try to comprehend what the site was about. Several commented that they wished the web was more like television, meaning you can flip to a channel and immediately grasp whether it's sports, politics, comedy, etc., and it's fast. It was during these discussions that the ScRawL was born.
In addition to the main content, the site will also contain an
archive of all articles, and, of course, a button for feedback. New
content will be published every Monday, Wednesday, and Friday for the first two months, and daily thereafter. |
